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Privacy notice.
How Arkite NV handles personal data on this website and in our business relationships. Arkite NV, Houtparklaan 5, 3600 Genk, Belgium, company number 0865.543.569.
Last updated: 28 October 2026.
1. Who is responsible for your data
Arkite NV, Houtparklaan 5, 3600 Genk, Belgium, company number 0865.543.569 ("Arkite", "we") is the controller for the personal data described in this privacy notice. It applies to visitors of arkite.com, to people who contact us, request a demo, download content, register for a webinar or subscribe to our newsletter, and to our business contacts at customers, prospects and partners.
For any question about your data or to exercise your rights, contact us at [email protected].
This notice does not cover the personal data that customers process with the Arkite software on their own servers, for example operator names or production records. For that data the customer is the controller; the customer agreement applies.
2. What data we process, why, and on which legal basis
| Purpose | Data | Legal basis |
|---|---|---|
| Answering a contact form, demo request or partner application | Name, business email, phone (optional), company, job title, country, industry, your message, the page you sent the form from, how you heard about us, how you found our website (see attribution below) | Steps taken at your request before a possible contract, and our legitimate interest in answering business enquiries |
| Sending a requested e-book or case study | Name, business email, company, job title, country, industry, the title of the document, how you found our website | Your request, and our legitimate interest in following up on business interest |
| Newsletter and marketing emails | Name, business email, the moment of your opt-in, how you found our website, and your interaction with our emails (for example opens and clicks) | Your consent, which you can withdraw at any time with the link in every email |
| Knowing which channels bring business enquiries (attribution) | How you first and last found our website (campaign parameters such as utm_source, or the search engine, social network or website you came from), the first page you visited, ad click IDs from Google, LinkedIn and Meta, the number of visits and the dates of your first and latest visit. This is sent to us together with a form you send. | Our legitimate interest in knowing which channels bring business enquiries |
| Booking a demo in the online calendar | The details you enter in the booking form | Steps taken at your request before a possible contract |
| Webinar registration | The details you enter in the registration form, and attendance data | Your request to attend; your consent for follow-up marketing where this is asked in the form |
| Managing customer and partner relationships | Contact details and correspondence of business contacts | Performance of the contract and our legitimate interest |
| Job applications sent by email | Your CV, motivation and contact details | Steps taken at your request before a possible employment contract |
| Website statistics | Pages viewed and actions on the website, a random visitor ID, browser type, screen size, page load times, the address of the page including campaign parameters and ad click IDs, and an approximate location. Your IP address is anonymized by Matomo before it is stored. | Our legitimate interest in understanding how the website is used |
| Measuring the results of our campaigns on LinkedIn, Google, Microsoft Advertising and Meta (Facebook, Instagram), and showing our ads on Meta to visitors of our website | A form submission or booking, linked to an advertising click ID when you arrived through an ad. For LinkedIn and Meta also your email address, and for Meta your name and phone number, in hashed (unreadable) form. Meta also receives the pages you view, your IP address and browser type. | Our legitimate interest in measuring the results of our campaigns |
| Showing our ads on Google, Microsoft Advertising and LinkedIn to visitors of our website (retargeting) | The pages you view, your IP address, browser type and the advertising cookies of these providers, collected by their tags in your browser on arkite.com. Visiting a thank-you page or booking a demo can place you in a group that sees specific ads. | Your choice in the cookie banner: Google and Microsoft set their advertising cookies only after you accept Marketing, and the LinkedIn tag is not loaded after you reject Marketing |
| Security of the website and the forms | Technical data such as IP address and browser information, processed by our hosting provider and the spam protection | Our legitimate interest in a secure website |
We do not sell personal data, and we do not use it for automated decisions with legal or similarly significant effects.
3. Cookies and similar technologies
On your first visit you choose which categories you accept. You can change your choice at any time with "Cookie settings" at the bottom of every page. Website statistics and campaign measurement run through our own server and are based on our legitimate interest; you can object to them at any time by contacting us.
| Name | Purpose | Category | Duration |
|---|---|---|---|
| arkite_consent | Remembers your cookie choice | Necessary | 6 months |
| arkite_visit_start (session storage) and arkite_wp_closed (local storage) | Shows the webinar notice once, after one minute on the website, and remembers that you closed it. No personal data. | Necessary (functional) | Until you close the tab, or until you clear your browser data |
| arkite_attr (local storage) | Remembers how you found our website (first visit, last source, ad click IDs, number of visits), so a form you send can be linked to the channel that brought you. It only reaches us when you send a form. | Attribution | Until you clear your browser data |
| arkite_cid | Random visitor ID for website statistics, set by our own server | Analytics | 13 months |
| _fbp, _fbc | Random browser ID and Meta ad click ID, set by our own server, so Meta can link page views and forms to its ads | Marketing | 90 days |
| _gcl_au, and IDE on doubleclick.net | Google Ads: recognizes earlier visitors to show them our ads. Only after you accept Marketing. | Marketing | Up to 13 months |
| _uetsid, _uetvid, and MUID on bing.com | Microsoft Advertising: recognizes earlier visitors to show them our ads. Only after you accept Marketing. | Marketing | 1 day (_uetsid), up to 13 months (others) |
| li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory (on linkedin.com) | LinkedIn: recognizes earlier visitors to show them our ads. Not set after you reject Marketing. | Marketing | 1 day to 1 year |
Website statistics and campaign measurement run through our own server: no scripts from Matomo or Meta are loaded in your browser. To show our ads to earlier visitors, the tags of Google Ads, Microsoft Advertising and LinkedIn are loaded on arkite.com. They report the pages you view, never your forms or bookings as conversions. Some pages contain content from other providers, which may set their own cookies when it loads: the demo calendar (Calendly, on the book a demo page), the webinar registration form (WebinarGeek, on webinar pages), videos (YouTube in privacy-enhanced mode and Vimeo, only after you click play) and the spam protection of our forms (Cloudflare Turnstile). Their own privacy notices apply.
4. Who receives your data
We share personal data only with service providers that process it on our behalf under a data processing agreement, and with certified Arkite partners when you ask to be contacted by a partner or when a partner serves your region.
| Provider | Role | Location of processing |
|---|---|---|
| Cloudflare, Inc. | Website hosting, form handling, spam protection | Worldwide network, including the EU and the USA |
| Zoho Corporation | Customer relationship management (leads and contacts), marketing emails and e-book emails | USA |
| Calendly LLC | Demo booking calendar | USA |
| WebinarGeek B.V. | Webinar registration and broadcasting | Netherlands (EU) |
| InnoCraft Ltd. (Matomo Cloud) | Website statistics (Matomo) | EU |
| Google Ireland Ltd. | Google Ads conversion measurement (imported from Matomo) and ad audiences (Google tag) | EU and USA |
| LinkedIn Ireland Unlimited Company | Campaign conversion measurement and ad audiences (LinkedIn Insight Tag) | EU and USA |
| Meta Platforms Ireland Ltd. | Campaign conversion measurement and ad audiences (Meta Conversions API) | EU and USA |
| Microsoft Ireland Operations Ltd. | Email and internal notifications (Microsoft 365, Teams); Microsoft Advertising conversion measurement (imported from Matomo) and ad audiences (UET tag) | EU and USA |
We may also disclose data where the law requires it, for example to tax or judicial authorities.
5. Transfers outside the European Economic Area
Some providers process data in the United States. These transfers are based on the EU-U.S. Data Privacy Framework where the provider is certified under it, or otherwise on the European Commission's Standard Contractual Clauses. You can ask us for more information on these safeguards.
6. How long we keep your data
- Leads and business contacts: as long as there is a business relationship or a mutual business interest, and at most 3 years after the last contact, unless you ask us to delete them earlier.
- Newsletter subscription: until you unsubscribe. We keep proof of your consent for as long as needed to demonstrate it.
- Job applications: up to 1 year after the end of the recruitment procedure, unless you agree to a longer period.
- Website statistics: in Matomo according to the retention set for arkite.com.
- Contract and invoicing data: as long as required by Belgian accounting and tax law.
7. Security
We use technical and organisational measures to protect personal data against loss and unauthorised access, including encrypted connections, access limited to the staff who need it, server-side spam and abuse checks, and data processing agreements with our providers.
8. Your rights
You have the right to access your data, to have it corrected or deleted, to restrict or object to its processing (including, at any time, to direct marketing), to data portability, and to withdraw your consent at any time without affecting earlier processing. Send your request to [email protected]. We answer within one month and may ask you to confirm your identity.
If you are not satisfied with how we handle your data, you can lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit / Autorité de protection des données), Drukpersstraat 35, 1000 Brussels, www.dataprotectionauthority.be, or with the authority in your country of residence.
9. Changes
We update this notice when our processing changes. The date at the top shows the current version.